GILEAD - Biktarvy Campaign

For the 360° campaign of Gilead / Biktarvy, encapsulated by the theme "For today, tomorrow, and the days to come," Loooop Studio meticulously crafted a unique style, infusing it with a distinct aesthetic that harmonizes with the core message of long-term treatment and forward momentum in life. The campaign unfolds through a 'live' line or red thread evolving into a character in an active scenario, representing 'long-term treatment.' This visual narrative, enriched by a bespoke style, comes alive through 50 illustrations and a line animation, all housed in an asset library crafted from the final key visual. These visuals, a blend of custom style and line artistry, are the bedrock for developing campaign assets, poised to resonate with professionals in the sector across markets.