HERMES - Boutique Parfum

For the grand opening of the Hermès Boutique Parfum in Paris, Loooop brought the designer brand’s craftsmanship and creative freedom to life with elegant, continuous line art. Illustrated with an organic approach, these continuous line drawings were crafted into a playful teaser clip in anticipation of the store’s big launch. The dancing line art animation weaves a story of sophistication, polish, and artistry, enhancing Boutique Parfum’s refined image. Loooop’s minimalist interpretation of the Hermès logo in line art offers a fresh look on a timeless classic. The campaign, featuring stunning line art, was showcased worldwide on various media, from in-store posters to online and social networks.