HERMES - Boutique Parfum

For the grand opening of the Hermès Boutique Parfum in Paris, Loooop brought the designer brand’s craftsmanship and creative freedom to life with elegant, continuous line art. Illustrated with an organic approach, the single line drawings were crafted into a playful teaser clip in anticipation of the store’s big launch. Dancing line animation weaves a story of polish, sophistication, and artistry for Boutique Parfum, as Loooop’s minimalist interpretation of its logo paints a fresh look onto a classic name. The campaign was showcased worldwide on various media, from in store posters to internet and social networks.