NIKE - LeBron James World Tour

In tandem with LeBron James’s Summer World Tour, Loooop Studio was commissioned to create a set of one line illustrations for the “More Than An Athlete” campaign. Merging the spirit of this wildly popular sport with distinctive references to French style and culture, these line art logos customized basketball jerseys for 100 Parisian kids in the regional summer academy, celebrating the end of a 12-month training program. By incorporating cultural distinctions into the sport's imagery, Loooop’s simple line art reminded players and fans everywhere that no matter where you call home, you can be more than an athlete.