SAMSUNG DESIGN - The Art of Detail

Showcasing the iconic designs of Samsung Electronics, Loooop Studio’s one line illustrations of the Gear Sport and POWERstick PRO were commissioned to highlight the unique identity of each product. Featuring intersecting lines, vibrant colors, and arranged planes, this campaign emphasizes the coherence and brilliance that arise from simplicity. Loooop’s minimalist line art was transformed into animations for an interactive website experience and printed on packaging and shopping bags at the Samsung D’light store in Seoul, South Korea.