TOUR DE FRANCE - 2020 Official Poster

Venturing into the narrative realm of Tour de France 2020, under the refined brush strokes of Stephane aka DFT, the creative director at Loooop Studio, we endeavored to narrate an iconic tale through the lens of abstraction. The mission: the official poster, where each stroke, each curve, weaves into a seamless line drawing narrative, unraveling a story rich in grandeur, festivity, and generosity. Through the purity of line, an abstract map of France emerges, each element meticulously placed, symbolizing union, communion, and solidarity. This poetic rendition, while echoing the monumental essence of the Tour, transcends into a timeless emblem, resonating the euphoric spirit and rich heritage of this cherished event, portraying a sense of shared triumph across the contours of France to the global cycling community.