NIKE - LeBron James World Tour

In tandem with LeBron James’s Summer World Tour, Loooop Studio was commissioned to craft a set of line illustrations that promoted the “More Than An Athlete” campaign. Combining the spirit of the wildly popular sport with distinctive references to French style and culture, these line art logos were used to customize basketball jerseys for 100 Parisian kids in the regional summer academy that celebrated the end of a 12-month training program. Adapting the imagery of the sport to include cultural distinctions, Loooop’s simple line art reminded avid players and fans everywhere that no matter where you call home, you can be more than an athlete.