NISSAN - Play it Your Way

For the anticipated reveal of the Nissan Micra, the car brand launched the “Play It Your Way” campaign with the commission of minimal single line drawings from Loooop Studio. By capturing the general design of the new model in addition to carefully chosen details of the Micra’s distinctive features, these line illustrations played into the campaign’s efforts to inspire and celebrate the audacious design of the car. As part of Loooop’s artistic reinterpretations of the vehicle on different mediums, this collaboration saw a short, abstract frame-by-frame animation to boost the playful campaign across social media. Nissan also broadcasted a live event across various platforms, showcasing a 5-meter canvas of colorful Loooop artwork in the style of Pollock.