SAMSUNG DESIGN - The Art of Detail

Showcasing the iconic designs of Samsung Electronics, Loooop Studio’s line illustrations of the Gear Sport and POWERstick PRO were commissioned to promote the unique identity of each product. With its many intersecting lines, combined colors, and arrangement of planes, this campaign emphasizes the coherence and radiance that come from designs in their simplest forms. For this collaboration, Loooop’s minimalist line art was converted into animations for an interactive website experience and also printed onto packaging and shopping bags at the Samsung D’light store in Seoul, South Korea.