SAMSUNG - More Than a Stylus

Tracing the story of the evolution of Samsung’s Stylus products, Loooop Studio’s one line art was the basis of an animated, interactive timeline. With various line illustrations morphing from a common thread to showcase a wide range of features, Loooop’s designs composed the “More than a Stylus” chapter of Samsung Within, an interactive mobile platform that highlights the brand’s defining values. This commissioned line animation was used as online, in taxis, cinemas, aiplanes, and in store promotional materials, universally encouraging consumers to stretch beyond the limits of the imagination.