SK-II - Power of Pitera

Creatively reimagining the story of Pitera™, Loooop Studio’s product illustrations for the Japanese beauty brand SK-II showcased the power of collaborative art with an immersive campaign for the iconic skincare ingredient. Over a period of 18 months, SK-II united artists from multiple disciplines to celebrate the legacy of Pitera™ in the SK-II Artist Series. Marrying many striking artistic responses with the inspiring product, the Power of Pitera™ campaign launched globally with an exclusive exhibition in Shanghai. Later on, the Matsumoto Kiyoshi Ikebukuro flagship store in Tokyo opened, featuring SK-II’s first art-inspired store design. Loooop’s continuous line drawings were displayed in stores and airports on a global scale, as well as across the web and social media platforms.